ANALISIS STRATEGI FUNDRAISING ZAKAT DALAM MENINGKATKAN JUMLAH MUZAKKI Studi pada LAZ BaitulMaalKu Kabupaten Karawang

  • Arief Teguh Nugroho Universitas Pelita Bangsa
  • Ali Ahmad Universitas Pelita Bangsa
  • Wirjo Wijoyo STAI Pelita Bangsa
Keywords: Strategy; zakat fundraising; LAZ BaitulMaalKu Karawang Regency

Abstract

The zakat fundraising strategy is an effort to collect zakat from individuals or business entities to achieve zakat goals. The main source of zakat fundraising is muzakki. So considering that the zakat fundraising process is fundamental to zakat management efforts, parties who have been given the authority to manage zakat must be able to convince the Muslim community about the importance of zakat. The fundraising strategy that has been implemented has not been able to achieve zakat potential and zakat fundraising targets in Karawang Regency. And the offline fundraising strategy has not been optimal in increasing the amount of funds and the number of muzakki in Karawang Regency. And this research is how the constraints in the fundraising strategy at LAZ BaitulMaalKu, Karawang Regency.

This research uses qualitative methods, data collection with 3 methods, namely: observation, interviews, and documentation. After the data is collected, the next step, with the analysis stages, namely, data reduction, data presentation and drawing conclusions. The results of the research carried out are zakat fundraising strategies in increasing the number of muzakki at LAZ BaitulMaalKu, namely using 2 (two) strategies, the first is Direct Strategy (Offline) such as fundraising campaign, zakat pick-up services, and fundraising retail, namely the socialization and education of zakat to majelis taklim and companies. company. Second, the strategy is indirect (online) or indirectly, including through good friends channels, social media, through zakat accounts, and payroll or partnerships with corporations in Karawang. The strategy that is considered the most effective is the indirect strategy (online), namely payroll through the transfer of a partnership cooperation account with a corporation in Karawang.

For factors driving the zakat fundraising strategy in increasing the number of muzakki at LAZ BaitulMaalKu, namely Institutional Legality, Monthly Compensation for the Elderly, Mustahiq empowerment programs, scholarships for dhuafa/outstanding students, and other programs that can make muzakki interested fulfill it in BaitulMaalku. While the inhibiting factor for the zakat fundraising strategy at LAZ BaitulMaalKu, namely knowledge about zakat in some communities is still lacking, some people believe more in religious figures and there are also people who channel directly, the Amil Zakat Institution is flourishing in the midst of society despite the legality of the institution. No, and the Islamic philanthropic institute LAZNAS is conducting fundraising in Karawang Regency.

References

Abidah, Atik, Kodifikasia, Volume 10, Nomor 1, Analisis Strategi Fundraising Terhadap Peningkatan Pengeloaan ZIS pada Lembaga Amil Zakat Kabupaten Ponorogo, Ponorogo: STAIN Ponorogo, 2016.
Afifi, Agus Thayib, dan Ika, Shabira, Kekuatan Zakat: Hidup Berkah Rezeki Melimpah, Yogyakarta, Albana Pustaka, 2010.
Burhani, R, Lahan Industri Karawang Mencapai 19.000 Hektare, Dipetik Juli 20, 2020, dari Antarnews.com:http://www.antarnews.com/berita/361710/lahan-industri-karawang-capai-19000-hektare.
Chaniago, Siti Aminah, Jurnal Hukum Islam, Volume 12, Nomor 1, Perumusan Manajemen Strategi Pemberdayaan Zakat, Pekalongan: Jurusan Syariah dan Ekonomi Islam STAIN Pekalongan, 2014.
Cooper, Donald R, dan Schindler, Pamela S, Metode Riset Bisnis. Jakarta: PT Media Global Edukasi, 2006.
Ghofur, Abdul, Tiga Kunci Fundraising, Sukses Membangun Lembaga Nirlaba, Jakarta: Gramedia Pustaka Utama, 2018.
Kasri, Rahmatina A, dan Putri, Niken Iwani S, Journal of Islamic Economics, Fundraising Strategis to Optimize Zakah Potential in Indonesia, An Exploratory Qualitative Study, Depok: Universitas Indonesia, 2018.
Kementerian Agama RI, Standarisasi Amil Zakat di Indonesia, Jakarta: Direktorat Jenderal Bimbingan Masyarakat Islam Direktorat Pemberdayaan Zakat, 2013.
Khasanah, Umrotul, Manajemen Zakat Modern: Instrumen Perberdaya Umat, Malang: UIN Maliki Press, 2010.
Komariah, Aan dan Satori, Djam’an, Metodologi Penelitian Kualitatif, Bandung: Alfabeta, 2014.
Mannan, M. Abdul, Teori dan Praktek Ekonomi Islam, Yogyakarta: Dana Bhakti Prima Yasa, 1997.
Moleong, J. Lexy, Metodologi Penelitian Kualitatif, Bandung: PT Remaja Rosdakarya, 2006.
Moleong, J. Lexy, Metode Penelitian Kualitatif, Bandung: PT. Remaja Rosdakarya, 2014.
Nasih, Ulwan Abdullah, Hukum Zakat Dalam Pandangan Empat Mazhab (diterjemahkan oleh Didin Hafidhuddin), Jakarta: Lentera Antar Nusa, 1985.
Nopiardo, Widi, Jurnal Imara, Strategi Fundraising Dana Zakat Pada Baznas Kabupaten Tanah Datar, Volume 1, nomor 1, Tanah Datar: Fakultas Ekonomi dan Bisnis Islam IAIN Batusangkar, 2017.
Purnomo, Setiawan Hari, Manajemen Strategi, Sebuah Konsep Pengantar, Jakarta: Fakultas Ekonomi Universitas Indonesia, 1996.
Purwanto, April, Manajemen Fundraising Bagi Organisasi Pengelola Zakat, Yogyakarta: Sukses, 2009.
Qardawi, Dr. Yusuf, Hukum Zakat, Cetakan keduabelas, Jakarta: Pustaka Litera Antar Nusa, 2011.
Rais, Isnawati, Muzakki dan Kriteria dalam Tinjauan Fiqih Al-Iqtishad, Semarang: Pustaka Rizki Putra Ghazali, 2009.
Rangkuti, Freddy, Analisis Swot Teknik Membedah Kasus Bisnis, Reorientasi Konsep Perencanaan Strategis Untuk Menghadapi Abad 21, Jakarta: Gramedia Pustaka Utama, 2006.
Rosadi, Aden, Zakat dan Wakaf, Konsepsi Regulasi dan Implementasi, Bandung: Rekatama Media, 2019.
Sekaran, Uma, Metode Penelitian Untuk Bisnis, Jakarta: Salemba Empat, 2017.
Wikaningtyas, Suci Utami, dan Sulastiningsih, Jurnal Riset Manajemen, Vol. 2, No.1, Strategi Penghimpuna Dana Zakat pada Organisasi Pengelolaan Zakat di Kabupaten Bantul, Yogyakarta: STIE Widya Wiwaha, 2015.
Yusuf, A. M, Kuantitatif, Kualitatif, & Penelitian Gabungan. Jakarta: Kencana, 2014.
Published
2021-04-10
How to Cite
Nugroho, A., Ahmad, A., & Wijoyo, W. (2021). ANALISIS STRATEGI FUNDRAISING ZAKAT DALAM MENINGKATKAN JUMLAH MUZAKKI Studi pada LAZ BaitulMaalKu Kabupaten Karawang. Jurnal Ekonomi Syariah Pelita Bangsa, 6(01), 77 - 85. https://doi.org/10.37366/jespb.v6i01.179
Abstract viewed = 466 times
PDF Indonesia downloaded = 1537 times