[1]
Harfianti, A.D. and Shaleha, W.M. 2023. Nilai Utilitarian, Harga dan Promosi Terhadap Pembelian Impulsif di Butik Kenzie Mall Mandonga Kendari: The Influence of Utilitarian Value, Price and Promotion Toward Impulse Buying Konsumen at Kenzie Boutique Mall Mandonga Kendari. EKOMABIS: Jurnal Ekonomi Manajemen Bisnis. 4, 02 (Dec. 2023), 141 - 154. DOI:https://doi.org/10.37366/ekomabis.v4i02.306.