Giovana Asti, E.; Widodo, W.; Avianti Ayuningtyas, E. Keputusan Pembelian Berdasar Persepsi Kualitas Produk Dan Ekuitas Merek : (Purchasing Decisions Based on Perceptions of Product Quality and Brand Equity). ekomabis. :. J. ekonomi manaj. n.a. 2021, 2, 37 - 46.