Giovana Asti, Eka, Widodo Widodo, and Eka Avianti Ayuningtyas. 2021. “Keputusan Pembelian Berdasar Persepsi Kualitas Produk Dan Ekuitas Merek : (Purchasing Decisions Based on Perceptions of Product Quality and Brand Equity)”. EKOMABIS: Jurnal Ekonomi Manajemen Bisnis 2 (01), 37 - 46. https://doi.org/10.37366/ekomabis.v2i01.130.