Harfianti, A. D. and Shaleha, W. M. (2023) “Nilai Utilitarian, Harga dan Promosi Terhadap Pembelian Impulsif di Butik Kenzie Mall Mandonga Kendari: The Influence of Utilitarian Value, Price and Promotion Toward Impulse Buying Konsumen at Kenzie Boutique Mall Mandonga Kendari”, EKOMABIS: Jurnal Ekonomi Manajemen Bisnis, 4(02), pp. 141 - 154. doi: 10.37366/ekomabis.v4i02.306.