Putri, S. B. and Mulyanto, H. (2023) “Popularitas Ambassador Merek, Iklan Digital dan Citra Merek dalam Meningkatkan Minat Beli Konsumen: The Popularity of Brand Ambassadors, Digital Advertising and Brand Image in Increasing Consumer Buying Interest”, EKOMABIS: Jurnal Ekonomi Manajemen Bisnis, 4(01), pp. 49 - 62. doi: 10.37366/ekomabis.v4i01.395.