Harfianti, A. D., and W. M. Shaleha. “Nilai Utilitarian, Harga Dan Promosi Terhadap Pembelian Impulsif Di Butik Kenzie Mall Mandonga Kendari: The Influence of Utilitarian Value, Price and Promotion Toward Impulse Buying Konsumen at Kenzie Boutique Mall Mandonga Kendari”. EKOMABIS: Jurnal Ekonomi Manajemen Bisnis, Vol. 4, no. 02, Dec. 2023, pp. 141 -54, doi:10.37366/ekomabis.v4i02.306.