Muhamad Novreysa, Aura Puspaningrum, Erna Apriani, Indra Permana and Abdul Latif 2025. Analysis of Digital Marketing Live, Promotion, Short Video Strategies on Gen Z Skincare Purchasing Decisions. KENTAL : Jurnal Kewirausahaan dan Bisnis Digital. 2, 1 (Mar. 2025), 83-97.