Mulyadhi, M., Buzaman Hamidi, A. and Anis, B.J. 2022. Harga Tunai, Kualitas produk, Citra merk dan Iklan Terhadap keputusan Pembelian Smartphone Samsung di wilayah Jabodetabek: Cash Price, Product Quality, Brand Image and Advertising on the Decision to Purchase Samsung Smartphones in the Jabodetabek area. MASTER: Jurnal Manajemen Strategik Kewirausahaan. 2, 2 (Aug. 2022), 179 - 190. DOI:https://doi.org/10.37366/master.v2i2.428.