Mulyadhi, M., Buzaman Hamidi, A. and Anis, B. J. (2022) “Harga Tunai, Kualitas produk, Citra merk dan Iklan Terhadap keputusan Pembelian Smartphone Samsung di wilayah Jabodetabek: Cash Price, Product Quality, Brand Image and Advertising on the Decision to Purchase Samsung Smartphones in the Jabodetabek area”, MASTER: Jurnal Manajemen Strategik Kewirausahaan, 2(2), pp. 179 - 190. doi: 10.37366/master.v2i2.428.