Focus & Scop

“MASTER: Jurnal Majemen Strategi Kewirausahaan” is a journal published twice a year (January and July) by LPPM Universitas Pelita Bangsa, Cikarang, Jawa Barat, Indonesia that focused on management, strategic, enterpreneurship studies. The aim of the journals is to disseminate the research in management, strategic and enterpreneurship studies that include: 1) marketing management; 2) Financial Management; 3) Operational Management; 4) human resources management; 5) strategic management; 6) enterpreneurship. This journal did not give limitation on research methods, both quantitative and qualitative can be accepted and the data from primary & secondary.