Penerapan Blue Ocean Strategy pada Brontak Coffe di Kota Sumedang
Implementation of Blue Ocean Strategy at Brontak Coffe in Sumedang City
Abstract
Penelitian ini bertujuan untuk mendeskripsikan penerapan Blue Ocean Strategy (Strategi Samudra Biru) dalam meningkatkan keunggulan bersaing pada Kopi Brontak di Kota Sumedang. Penelitian ini menggunakan penelitian deskriptif dengan pendekatan kualitatif. Metode pengumpulan data dilakukan melalui wawancara, observasi dan dokumentasi. Hasil yang diperoleh dari penelitian ini menunjukkan bahwa formulasi blue Ocean strategy berjalan dengan baik, terutama keputusan Kopi Brontak untuk menciptakan histori kopi yang dapat menambah wawasan para pencinta kopi dan menjadikan Kopi Brontak lebih unggul dibandingkan pesaing.
This study aims to describe the application of the blue ocean strategy in increasing competitive advantage in the Coffe Brontak in Sumedang City. This study uses a descriptive qualitative research approach. The method of data collection is done through interviews, observations and documentation. The results obtained from this study indicate that the Blue Ocean Strategy formulation is going well, especially the decision of Coffe Brontak to create a coffee history that can add insight to coffee lovers and make Coffee Brontak superior compared to competitors.
References
Arifin, S. M., & Abdillah, Y. (2018). Penerapan blue ocean strategy (BOS) dalam usaha memasuki pasar internasional (Studi pada UMKM Pricilla Jilbab Bolak Balik ). Jurnal Administrasi Bisnis (JAB), 61(2), 38–47. http://administrasibisnis.studentjournal.ub.ac.id/index.php/jab/article/view/2570/2964
Dehkordi, G. J., & Rezvani, S. (2012). Blue Ocean Strategy : A Study Over A Strategy Which Help The Firm To Survive From Competitive Environment. 2(6), 477–483.
Gwal, A., & Gwal, R. (2016). Blue Ocean Strategy - Big Vision Small Steps. ICTACT Journal on Management Studies, 02(04), 401–405. https://doi.org/10.21917/ijms.2016.0053
Hermanto. (2011). Implementation Blue Ocean Strategy (Strategi Samudra Biru) At group Wings. Jurnal Ilmiah Faktor Exacta, 4(2), 1–11.
Kim, W., & Mauborone, renee. (2015). Blue Ocean Strategy.
Marhaenanto, B., Soedibyo, D. W., & Farid, M. (2015). Penentuan lama Sangrai Kopi Terhadap Variasi Derajat Sangrai Menggunakan Model Warna Rgb Pada Pengolahan Citra Digital (Digital Image Processing). Jurnal Agroteknologi, 09(02), 1–10. https://jurnal.unej.ac.id/index.php/JAGT/article/view/3536
Ratnasari, Kumadji, S., & Yulianto, E. (2016). PENERAPAN BLUE OCEAN STRATEGY ( BOS ) DALAM UPAYA MENINGKATKAN KEUNGGULAN BERSAING ( Studi Pada Waroeng Steak And Shake Cabang Jl . Kawi Bawah 18 Malang ). Jurnal Administrasi Bisnis (JAB), 30(1), 103–108.
Septiana, N. (2007). Blue Ocean Strategy: Sebuah Upaya Untuk Keluar Dari Persaingan (pp. 1–13).
Simamora, S. D. (2014). Market Brief Langkah dan Strategi Ekspor ke Uni Eropa : Produk Kopi. Apindo-Eu Active, 1–36. www.apindo.or.id.
Sugiyono, D. (2013). Metode Penelitian Kuantitatif, Kualitatif, dan Tindakan.
Walker, G. (2008). Modern Competitive Strategy.
Wilopo, M. N. I., & Mawardi, M. K. (2016). IMPLEMENTASI BLUE OCEAN STRATEGY PADA AMSTIRDAM COFFEE (Studi Kasus pada CV. Pemenang Sejati Kabupaten Malang). Administrasi Bisnis, 41(1), 72–81.
Copyright (c) 2022 EKOMABIS: Jurnal Ekonomi Manajemen Bisnis
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
- Copyright of this journal is possession of Editorial Board and Journal Manager, by the knowledge of author, whilst the moral righ of the publication belongs to the author.
- Legal formal aspcect of journal publication assessibility refers to Creative Commons Atribut-Non Commercial-No Derivatef (CC BY-NC-SA), implies that publication can be used for non-commercial purposes in its original form.
- Every publications are open access for educational purposes, research, and library. Other that the aims mentioned aboe, editorial board is not responsible for copyright violation.
LPPM Universitas Pelita Bangsa