Articles

• Strategi Pemasaran "Genteng Super Berkah Sokka Masinal" dalam Meningkatkan Penjualan dan Pencapaian Keunggulan Kompetitif Marketing Strategy of "Sokka Masinal Super Blessing Roof Tiles" in Increasing Sales and Achieving Competitive Advantage

  Heni Rahmawati, Ivo Novitaningtyas, Clarisa Alfa Lionora

  115 - 124

  • PDF (Indonesia)

  DOI : https://doi.org/10.37366/master.v4i2.1486 Abstract views: 76 , PDF (Indonesia) downloads: 82
• Fenomena Perilaku Konsumtif Terhadap Keputusan Pembelian Album Fisik KPOP pada Penggemar Seventeen The Phenomenon of Consumptive Behavior on KPOP Physical Album Purchase Decisions of Seventeen Fans

  Miranda Fisa, Rasipan Rasipan

  125 - 134

  • PDF (Indonesia)

  DOI : https://doi.org/10.37366/master.v4i2.1677 Abstract views: 153 , PDF (Indonesia) downloads: 95
• Minat Menggunaan Layanan Telemedicine Halodoc pada Gen Z Interest in Using Halodoc Telemedicine Services in Gen Z

  Melati Nur Azizah, Suripto Suripto, Winda Septiani

  135 - 146

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  DOI : https://doi.org/10.37366/master.v4i2.1463 Abstract views: 50 , PDF (Indonesia) downloads: 68
• Pengaruh Kemudahan Penggunaan Paylater Terhadap Perilaku Konsumtif dengan Lifestyle sebagai Pemoderasi The Effect of Ease of Use of Paylater on Consumptive Behavior with Lifestyle as a Moderator

  Maharani Dwi Astuti, Mursida Kusuma Wardani

  147 - 154

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  DOI : https://doi.org/10.37366/master.v4i2.1481 Abstract views: 151 , PDF (Indonesia) downloads: 110
• Determinasi Dampak Kepemimpinan Transformasional dan Pengembangan Karier Terhadap Kinerja Karyawan dengan Kepuasan Kerja sebagai Faktor Medasi Determining the Impact of Transformational Leadership and Career Development on Employee Performance with Job Satisfaction as a Mediating Factor

  Ristiyaningsih Ristiyaningsih, Meli Andriyani

  155 - 166

  • PDF (Indonesia)

  DOI : https://doi.org/10.37366/master.v4i2.1612 Abstract views: 58 , PDF (Indonesia) downloads: 43