Sertifikasi Halal dalam Perspektif Ekonomi Islam: Implikasinya terhadap Perilaku Konsumen dan Struktur Pasar
Keywords:
Halal Certification; Islamic Economy; Consumer Behavior; Market Structure
Abstract
This study aims to analyze the role of halal certification in reducing information asymmetry, shaping consumer behavior, and influencing market structure from the perspective of Islamic economics. The research employs a qualitative methodology based on a conceptual-analytical literature review. Data were gathered from scholarly journal articles, reference books, and relevant prior research, with a literature search conducted via Google Scholar in March 2026. The literature was analyzed using a descriptive-qualitative approach through narrative synthesis to identify the relationships between the informational function of halal certification, consumer decision-making, market competition dynamics, and Islamic economic principles. The findings indicate that halal certification serves as a credible information signal, mitigating information asymmetry and consumer uncertainty. Furthermore, such certification strengthens consumer preferences and trust in halal products, while fostering product differentiation and shaping market competition and barriers to entry. However, the associated costs and compliance requirements may impose a burden on micro and small enterprises.References
Azwar, A., & Sapa, N. B. (2025). Manajemen Rantai Pasok Halal di Indonesia: Analisis SWOT dan Implikasi Strategis. AL-KHIYAR: Jurnal Bidang Muamalah Dan Ekonomi Islam , 5(2), 212-240. https://doi.org/10.36701/al-khiyar.v5i2.2651.
Azzahra, M., Alma, L. D., Azzahra, I. N., & Wismanto. (2024). Gharar Konsep Memahami dalam Fiqih: Definisi dan Implikasinya dalam Transaksi. Hikmah : Jurnal Studi Pendidikan Agama Islam, 1(4), 145–153. https://doi.org/10.61132/hikmah.v1i4.265.
Dewi, K., & Jamal, K. (2025). Konsep Keadilan dalam Ekonomi Syariah . Al-Muzdahir : Jurnal Ekonomi Syariah, 7(2), 193-200. https://doi.org/10.55352/ekis.v7i2.1561.
Dewi, N., & Agustina, A. (2021). Halalan Toyyiban: Theory and Implementation of Food Products Consumers. Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE), 4(1), 179-189 https://doi.org/10.31538/iijse.v4i1.1425.
Fathoni, M. A. (2022). Halal Certification as a Quality Signal: Mitigating Information Asymmetry in Indonesia's Food Industry. Indonesian Journal of Halal Research, 4(2), 75-88. https://doi.org/10.15408/ijhr.v4i2.17150.
Firdaus, M. A., & Rohmah, F. N. (2023). Market mechanisme and systematics in the frame of Islamic economics. Ekobis Syariah, 7(2), 1-6.
Fitriyah, A. (2023). Pengaruh Label Halal, Kualitas Produk, dan Harga terhadap Keputusan Pembelian Produk Minuman Sari Apel. Jurnal Ilmiah Ekonomi Islam, 9(3), 3511–3519. https://doi.org/10.29040/jiei.v9i3.9541.
Gunawan, D. G. (2022). Pengaruh Label Halal, Electronic Word Of Mouth Dan Kualitas Produk Terhadap Keputusan Pembelian Skincare Safi Melalui Brand Image Dan Brand Trust. Jurnal Ilmiah Ekonomi Islam, 8(1), 815–824. https://doi.org/10.29040/jiei.v8i1.4508.
Hardimanto, Z. Z. (2025). The Appeal of Halal Labels: How much Influence Does It Have on Purchasing Decisions? A Quantitative Study of Packaged Food and Beverages in a Muslim-Majority Market. Jurnal Ilmiah Ekonomi Islam, 11(03), https://doi.org/10.29040/jiei.v11i03.17223.
Ilyas, M., Putri, R. R., & Sailendra, Y. F. (2023). PENGARUH LABEL HALAL TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA TOKO OLEH-OLEH KIRANA KOTA PAGAR ALAM. LA RIBA: Jurnal Perbankan Syariah, 5(1), 92-109. https://ejournal.iaiqi.ac.id/index.php/lariba/article/view/602.
Janah, N. N., Hikmah, N., & Mustofa, I. (2025). Peran Lembaga Sertifikasi Halal Dalam Memastikan Kepercayaan Konsumen: Studi Multi-Situs Di Indonesia. Qawãnïn Journal of Economic Syaria Law, 9(2), 132–147. https://doi.org/10.30762/qaw.v9i2.752.
Juliana, J., Adamsah, B., Utami, S. A., Menne, F., Ismail, S., & Inomjon, Q. (2024). DOES THE HALAL LABEL MEDIATE CONSUMER PURCHASING DECISIONS? Jurnal Ekonomi Dan Bisnis Islam (Journal of Islamic Economics and Business), 10(1), 67–90. https://doi.org/10.
Khayati, I., kalimah, S., & Agustin, R. (2024). Indonesian Halal Product Certification Realization Strategy by the Halal Product Guarantee Organizing Agency (BPJPH). Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE), 7(3), 5252-5263. https:doi.org/10.31538/iijse.v7i3.5620.
Magfiratun, S., Mujibatun, S., & Imron, A. (2025). Consumer perception and challenges of halal certification in the food and beverage industry in Indonesia. International Journal of Nusantara Islam, 13(1), 153-162.
Maksudi, M., Bahrudin, B., & Nasruddin, N. (2023). Faktor-faktor Yang Mempengaruhi Sertifikasi Halal dalam Upaya Pemenuhan Kepuasan Konsumen. Jurnal Ilmiah Ekonomi Islam, 9(1), 825–840. https://doi.org/10.29040/jiei.v9i1.8508.
Maulida, R., Nawawi, K., & Arif, S. (2024). The Impact of Consumer Awareness and Halal Certification on Purchase Decision. Islamic Economics Methodology, 3(2), https://doi.org/10.58968/iem.v3i2.559.
Milah, J., Rahayu, F. A., Deswita, R., & Fatimah, W. S. (2024). Pengaruh Halal Awarness dan Label Halal Terhadap Keputusan Pembelian Konsumen. AL-MUSAHAMAH: Journal of Islamic Economics, Finance, and Business, 1(1).
Prakoso, A. T., Kambali, M., & Mardyanto, E. (2026). The Influence of Halal Certification on Consumer Trust: Evidence from Food and Beverage MSMEs at Kotabaru Culinary Center, Driyorejo Gresik. . Al Iqtishod: Jurnal Pemikiran Dan Penelitian Ekonomi Islam, 14(1), , 46-59. https://doi.org/10.37812/aliqtishod.v14i1.2247.
Putri, A. P., & Bharata, W. (2023). Perilaku Loyalitas Konsumen Berdasarkan Teori Utilitas dan Model Satisfaction-Loyalty. JABE (Journal of Applied Business and Economic), 10(2), 157-172.
Putri, N. A., & Firmansyah, E. A. (2021). ANALISIS PERILAKU KONSUMEN MUSLIM GENERASI MILENIAL TERHADAP KESEDIAAN MEMBAYAR (WILLINGNESS TO PAY) PRODUK HALAL. Jurnal Syarikah : Jurnal Ekonomi Islam, 7(1), 68–75. https://doi.org/10.30997/jsei.v7i1.3132.
Putri, S., Satria, C., & Setiawan, B. (2022). PENGARUH LABEL HALAL DAN HARGA TERHADAP KEPUTUSAN KONSUMEN (STUDI KASUS MINI MARKET MUTIARA INDAH TALANG KELAPA PALEMBANG. Jurnal Ilmiah Mahasiswa Ekonomi Syariah (JIMESHA), 2(1), 23-38 https://doi.org/10.36908/jimesha.v2i1.102.
Refaldy, A., & Rodhiah, R. (2023). Pengaruh Subjective Norm dan Religiosity terhadap Purchase Intention dari Halal Brands Melalui Attitude. Jurnal Ilmiah Ekonomi Islam, 9(1), 1614–1624. https://doi.org/10.29040/jiei.v9i1.8215.
Shanty, M. K., Apriani, A., & Zulistiawati, F. (2024). Analysis of Non-Muslim Consumer Sentiment Towards Halal Logo Products: A Case in Indonesia. Halal and Sustainability, 2(1), https://doi.org/10.58968/hs.v2i1.483.
Usmi, V., Nagara, S. H., Majestica, A., Sukmawati, S., & Lestarika, D. P. (2024). Hak atas Informasi bagi Konsumen terhadap Labelisasi Halal dan Non Halal pada Industri Kuliner. Indonesian Journal of Law and Justice, 2(1), 1-9 https://doi.org/10.47134/ijlj.v2i1.3173.
Utami, M., Aqila, C., Andini, P., & Nasution, Y. S. (2025). Analisis Pertumbuhan Konsumsi Produk Halal di Berbagai Sektor Ekonomi Hingga Tahun 2025. J-EBI Jurnal Ekonomi Dan Bisnis Islam, 3(02), 131-147. https://doi.org/10.57210/j-ebi.v3.i02.78.
Yandrizal, Sari, A. K., F, A., Imamuddin, I., & Alfin, A. (2025). The Impact of Halal Certification on the Competitiveness of MSME Products in Indonesia. ICIEFS Proceeding, 3(1), 162–167. https://doi.org/10.30983/iciefs.v3i1.918.
Zakiah, Z., Barus, D. S., & Harahap, I. (2024). Implementation of the Theory of Consumption Behavior in Islam. Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE), 7(1), 1579-1588. https://doi.org/10.31538/iijse.v7i1.4699.
Zulfajrin, Z., Abdullah, M. W., & Asyifa, Z. (2022). Teori Agensi Islam Sebagai Lokomotif Moral Hazard Dan Adverse Selection. Jurnal Asy-Syarikah: Jurnal Lembaga Keuangan, Ekonomi Dan Bisnis Islam, 4(2), 120-131.
Azzahra, M., Alma, L. D., Azzahra, I. N., & Wismanto. (2024). Gharar Konsep Memahami dalam Fiqih: Definisi dan Implikasinya dalam Transaksi. Hikmah : Jurnal Studi Pendidikan Agama Islam, 1(4), 145–153. https://doi.org/10.61132/hikmah.v1i4.265.
Dewi, K., & Jamal, K. (2025). Konsep Keadilan dalam Ekonomi Syariah . Al-Muzdahir : Jurnal Ekonomi Syariah, 7(2), 193-200. https://doi.org/10.55352/ekis.v7i2.1561.
Dewi, N., & Agustina, A. (2021). Halalan Toyyiban: Theory and Implementation of Food Products Consumers. Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE), 4(1), 179-189 https://doi.org/10.31538/iijse.v4i1.1425.
Fathoni, M. A. (2022). Halal Certification as a Quality Signal: Mitigating Information Asymmetry in Indonesia's Food Industry. Indonesian Journal of Halal Research, 4(2), 75-88. https://doi.org/10.15408/ijhr.v4i2.17150.
Firdaus, M. A., & Rohmah, F. N. (2023). Market mechanisme and systematics in the frame of Islamic economics. Ekobis Syariah, 7(2), 1-6.
Fitriyah, A. (2023). Pengaruh Label Halal, Kualitas Produk, dan Harga terhadap Keputusan Pembelian Produk Minuman Sari Apel. Jurnal Ilmiah Ekonomi Islam, 9(3), 3511–3519. https://doi.org/10.29040/jiei.v9i3.9541.
Gunawan, D. G. (2022). Pengaruh Label Halal, Electronic Word Of Mouth Dan Kualitas Produk Terhadap Keputusan Pembelian Skincare Safi Melalui Brand Image Dan Brand Trust. Jurnal Ilmiah Ekonomi Islam, 8(1), 815–824. https://doi.org/10.29040/jiei.v8i1.4508.
Hardimanto, Z. Z. (2025). The Appeal of Halal Labels: How much Influence Does It Have on Purchasing Decisions? A Quantitative Study of Packaged Food and Beverages in a Muslim-Majority Market. Jurnal Ilmiah Ekonomi Islam, 11(03), https://doi.org/10.29040/jiei.v11i03.17223.
Ilyas, M., Putri, R. R., & Sailendra, Y. F. (2023). PENGARUH LABEL HALAL TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA TOKO OLEH-OLEH KIRANA KOTA PAGAR ALAM. LA RIBA: Jurnal Perbankan Syariah, 5(1), 92-109. https://ejournal.iaiqi.ac.id/index.php/lariba/article/view/602.
Janah, N. N., Hikmah, N., & Mustofa, I. (2025). Peran Lembaga Sertifikasi Halal Dalam Memastikan Kepercayaan Konsumen: Studi Multi-Situs Di Indonesia. Qawãnïn Journal of Economic Syaria Law, 9(2), 132–147. https://doi.org/10.30762/qaw.v9i2.752.
Juliana, J., Adamsah, B., Utami, S. A., Menne, F., Ismail, S., & Inomjon, Q. (2024). DOES THE HALAL LABEL MEDIATE CONSUMER PURCHASING DECISIONS? Jurnal Ekonomi Dan Bisnis Islam (Journal of Islamic Economics and Business), 10(1), 67–90. https://doi.org/10.
Khayati, I., kalimah, S., & Agustin, R. (2024). Indonesian Halal Product Certification Realization Strategy by the Halal Product Guarantee Organizing Agency (BPJPH). Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE), 7(3), 5252-5263. https:doi.org/10.31538/iijse.v7i3.5620.
Magfiratun, S., Mujibatun, S., & Imron, A. (2025). Consumer perception and challenges of halal certification in the food and beverage industry in Indonesia. International Journal of Nusantara Islam, 13(1), 153-162.
Maksudi, M., Bahrudin, B., & Nasruddin, N. (2023). Faktor-faktor Yang Mempengaruhi Sertifikasi Halal dalam Upaya Pemenuhan Kepuasan Konsumen. Jurnal Ilmiah Ekonomi Islam, 9(1), 825–840. https://doi.org/10.29040/jiei.v9i1.8508.
Maulida, R., Nawawi, K., & Arif, S. (2024). The Impact of Consumer Awareness and Halal Certification on Purchase Decision. Islamic Economics Methodology, 3(2), https://doi.org/10.58968/iem.v3i2.559.
Milah, J., Rahayu, F. A., Deswita, R., & Fatimah, W. S. (2024). Pengaruh Halal Awarness dan Label Halal Terhadap Keputusan Pembelian Konsumen. AL-MUSAHAMAH: Journal of Islamic Economics, Finance, and Business, 1(1).
Prakoso, A. T., Kambali, M., & Mardyanto, E. (2026). The Influence of Halal Certification on Consumer Trust: Evidence from Food and Beverage MSMEs at Kotabaru Culinary Center, Driyorejo Gresik. . Al Iqtishod: Jurnal Pemikiran Dan Penelitian Ekonomi Islam, 14(1), , 46-59. https://doi.org/10.37812/aliqtishod.v14i1.2247.
Putri, A. P., & Bharata, W. (2023). Perilaku Loyalitas Konsumen Berdasarkan Teori Utilitas dan Model Satisfaction-Loyalty. JABE (Journal of Applied Business and Economic), 10(2), 157-172.
Putri, N. A., & Firmansyah, E. A. (2021). ANALISIS PERILAKU KONSUMEN MUSLIM GENERASI MILENIAL TERHADAP KESEDIAAN MEMBAYAR (WILLINGNESS TO PAY) PRODUK HALAL. Jurnal Syarikah : Jurnal Ekonomi Islam, 7(1), 68–75. https://doi.org/10.30997/jsei.v7i1.3132.
Putri, S., Satria, C., & Setiawan, B. (2022). PENGARUH LABEL HALAL DAN HARGA TERHADAP KEPUTUSAN KONSUMEN (STUDI KASUS MINI MARKET MUTIARA INDAH TALANG KELAPA PALEMBANG. Jurnal Ilmiah Mahasiswa Ekonomi Syariah (JIMESHA), 2(1), 23-38 https://doi.org/10.36908/jimesha.v2i1.102.
Refaldy, A., & Rodhiah, R. (2023). Pengaruh Subjective Norm dan Religiosity terhadap Purchase Intention dari Halal Brands Melalui Attitude. Jurnal Ilmiah Ekonomi Islam, 9(1), 1614–1624. https://doi.org/10.29040/jiei.v9i1.8215.
Shanty, M. K., Apriani, A., & Zulistiawati, F. (2024). Analysis of Non-Muslim Consumer Sentiment Towards Halal Logo Products: A Case in Indonesia. Halal and Sustainability, 2(1), https://doi.org/10.58968/hs.v2i1.483.
Usmi, V., Nagara, S. H., Majestica, A., Sukmawati, S., & Lestarika, D. P. (2024). Hak atas Informasi bagi Konsumen terhadap Labelisasi Halal dan Non Halal pada Industri Kuliner. Indonesian Journal of Law and Justice, 2(1), 1-9 https://doi.org/10.47134/ijlj.v2i1.3173.
Utami, M., Aqila, C., Andini, P., & Nasution, Y. S. (2025). Analisis Pertumbuhan Konsumsi Produk Halal di Berbagai Sektor Ekonomi Hingga Tahun 2025. J-EBI Jurnal Ekonomi Dan Bisnis Islam, 3(02), 131-147. https://doi.org/10.57210/j-ebi.v3.i02.78.
Yandrizal, Sari, A. K., F, A., Imamuddin, I., & Alfin, A. (2025). The Impact of Halal Certification on the Competitiveness of MSME Products in Indonesia. ICIEFS Proceeding, 3(1), 162–167. https://doi.org/10.30983/iciefs.v3i1.918.
Zakiah, Z., Barus, D. S., & Harahap, I. (2024). Implementation of the Theory of Consumption Behavior in Islam. Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE), 7(1), 1579-1588. https://doi.org/10.31538/iijse.v7i1.4699.
Zulfajrin, Z., Abdullah, M. W., & Asyifa, Z. (2022). Teori Agensi Islam Sebagai Lokomotif Moral Hazard Dan Adverse Selection. Jurnal Asy-Syarikah: Jurnal Lembaga Keuangan, Ekonomi Dan Bisnis Islam, 4(2), 120-131.
Published
2026-10-21
How to Cite
Mar’i, I. I., Dodi Sunanto, Sri Rokhlinasari, & Alvien Septian Haerisma. (2026). Sertifikasi Halal dalam Perspektif Ekonomi Islam: Implikasinya terhadap Perilaku Konsumen dan Struktur Pasar . Jurnal Ekonomi Syariah Pelita Bangsa, 11(02), 260-275. https://doi.org/10.37366/jespb.v11i02.3198
Section
Articles
Journal Template
.png){kind=logo}
