Vol. 4 No. 2 (2024): MASTER: Jul 2024

Articles

• Strategi Pemasaran "Genteng Super Berkah Sokka Masinal" dalam Meningkatkan Penjualan dan Pencapaian Keunggulan Kompetitif Marketing Strategy of "Sokka Masinal Super Blessing Roof Tiles" in Increasing Sales and Achieving Competitive Advantage

  Heni Rahmawati, Ivo Novitaningtyas, Clarisa Alfa Lionora

  115 - 124

  • PDF (Indonesia)

  DOI : https://doi.org/10.37366/master.v4i2.1486 Abstract views: 478 , PDF (Indonesia) downloads: 500
• Fenomena Perilaku Konsumtif Terhadap Keputusan Pembelian Album Fisik KPOP pada Penggemar Seventeen The Phenomenon of Consumptive Behavior on KPOP Physical Album Purchase Decisions of Seventeen Fans

  Miranda Fisa, Rasipan Rasipan

  125 - 134

  • PDF (Indonesia)

  DOI : https://doi.org/10.37366/master.v4i2.1677 Abstract views: 1377 , PDF (Indonesia) downloads: 1013
• Minat Menggunaan Layanan Telemedicine Halodoc pada Gen Z Interest in Using Halodoc Telemedicine Services in Gen Z

  Melati Nur Azizah, Suripto Suripto, Winda Septiani

  135 - 146

  • PDF (Indonesia)

  DOI : https://doi.org/10.37366/master.v4i2.1463 Abstract views: 385 , PDF (Indonesia) downloads: 617
• Pengaruh Kemudahan Penggunaan Paylater Terhadap Perilaku Konsumtif dengan Lifestyle sebagai Pemoderasi The Effect of Ease of Use of Paylater on Consumptive Behavior with Lifestyle as a Moderator

  Maharani Dwi Astuti, Mursida Kusuma Wardani

  147 - 154

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  DOI : https://doi.org/10.37366/master.v4i2.1481 Abstract views: 1061 , PDF (Indonesia) downloads: 1058
• Determinasi Dampak Kepemimpinan Transformasional dan Pengembangan Karier Terhadap Kinerja Karyawan dengan Kepuasan Kerja sebagai Faktor Medasi Determining the Impact of Transformational Leadership and Career Development on Employee Performance with Job Satisfaction as a Mediating Factor

  Ristiyaningsih Ristiyaningsih, Meli Andriyani

  155 - 166

  • PDF (Indonesia)

  DOI : https://doi.org/10.37366/master.v4i2.1612 Abstract views: 424 , PDF (Indonesia) downloads: 318
• Pengaruh Pemanfaatan Teknologi dan Pelaporan Keuangan Terhadap Peningkatan Laba Pada Pelaku UMKM Mitra Mandiri The Effect of Using Technology and Financial on Increasing Profits in Mitra Mandiri MSME Actors

  Desi Indriyani, Anisa Sains Kharisma, Roni, Dumadi

  167 - 176

  • PDF (Indonesia)

  DOI : https://doi.org/10.37366/master.v4i2.991 Abstract views: 188 , PDF (Indonesia) downloads: 161
• Pengaruh Inovasi, Relasi, dan Modal Usaha Terhadap Profitabilitas Usaha Mikro di Kecamatan Siman Kabupatan Ponorogo The Influence of Innovation, Relations, and Business Capital on the Profitability of Micro Businesses in Siman District, Ponorogo Regency

  Eksa Aldi Saputra, Yulia Anggraini

  177 - 190

  • PDF (Indonesia)

  DOI : https://doi.org/10.37366/master.v4i2.1391 Abstract views: 254 , PDF (Indonesia) downloads: 190
• Penilaian Jenjang Karir dan Kepemimpinan terhadap Kinerja Karyawan Indomobil Group di Wilayah Bogor Assessment of Career Path and Leadership on the Performance of Indomobil Group Employees in the Bogor Region

  Ramadi Ramadi, Kiki Setio

  191 - 202

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  DOI : https://doi.org/10.37366/master.v4i2.1673 Abstract views: 174 , PDF (Indonesia) downloads: 146
• Pengaruh Beban Kerja dan Work Life Balance Terhadap Stres Kerja pada Unsur Pimpinan Universitas Sembilanbelas November Kolaka The Influence of Workload and Work Life Balance on Work Stress of Faculty Leadership Elements at Sembilanbelas November University, Kolaka

  Yuslinda Yuslinda, Niar Astaginy, Hendrik Hendrik

  203 - 214

  • PDF (Indonesia)

  DOI : https://doi.org/10.37366/master.v4i2.952 Abstract views: 318 , PDF (Indonesia) downloads: 826
• Pengaruh Motivasi Memasuki Dunia Kerja Terhadap Kesiapan Kerja Dengan Efikasi Diri Sebagai Variabel Intervening The Influence Of Motivation In Entering The World Of Work On Work Readiness With Self-Efficacy As An Intervening Variable

  Rina Mutiara, Muhammad Sapruwan

  215 - 223

  • PDF (Indonesia)

  DOI : https://doi.org/10.37366/master.v4i2.1561 Abstract views: 635 , PDF (Indonesia) downloads: 626