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Vol. 4 No. 1 (2024): MASTER: Jan 2024

DOI: https://doi.org/10.37366/master.v4i1

Published: 2024-08-13

Articles

Analisis Pengaruh Search Engine Optimization dan Iklan Berbasis Internet Terhadap Keputusan Pembelian Online Analysis of the Influence of Search Engine Optimization and Internet Based Advertising on Online Purchasing Decisions

Ary Prasetyo, Cindy Arora, Asih Purwana Sari

1 - 14
- PDF (Indonesia)
DOI : https://doi.org/10.37366/master.v4i1.946 Abstract views: 794 , PDF (Indonesia) downloads: 784
Layanan Garansi Cash on Delivery (COD) Cek Dulu dan Biaya Gratis Ongkir Terhadap Kepuasan Konsumen Shopee Determination of Cash on Delivery Guarantee Check First and Free Shipping Fee for Shopee Consumer Satisfaction

Kiki Setio, Rasipan Rasipan

15 - 26
- PDF (Indonesia)
DOI : https://doi.org/10.37366/master.v4i1.1533 Abstract views: 738 , PDF (Indonesia) downloads: 729
Return on Asset sebagai Pemediasi Pertumbuhan Aset dan Net Profit Margin Terhadap Return Saham Return on Assets as a Mediator for Asset Growth and Net Profit Margin on Share Returns

Kukuh Hadi Utomo, Susanti Widhiastuti, Meli Andriyani

27 - 36
- PDF (Indonesia)
DOI : https://doi.org/10.37366/master.v4i1.1603 Abstract views: 276 , PDF (Indonesia) downloads: 245
Pengaruh Servant Leadership Dan Organizational Citizenship Behavior Terhadap Kinerja Pengurus Bumdes Di Kabupaten Kerinci The Influence Of Servant Leadership And Organizational Citizenship Behavior On The Performance Of Bumdes Managers In Kerinci Regency

Elex Sarmigi, Eva Sumanti, Elvi Nilda, Desiana Desiana, Bustami Bustami

37 - 46
- PDF (Indonesia)
DOI : https://doi.org/10.37366/master.v4i1.904 Abstract views: 272 , PDF (Indonesia) downloads: 325
Pengaruh Kecerdasan Emoional dan Budaya organisasi Terhadap Kinerja Perawat Rumah Sakit Benyamin Guluh, Kolaka The Influence of Emotional Intelligence and Organizational Culture on the Performance of Nurses at Benyamin Guluh Hospital, Kolaka

Monica Rannu, Ismanto Ismanto, Hanif Kurniadi

47 - 58
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DOI : https://doi.org/10.37366/master.v4i1.971 Abstract views: 32 , PDF (Indonesia) downloads: 42
Citra Merek Terhadap Niat Pembelian Kembali: Kepuasan sebagai Pemediasi Persepsi Kemudahan Penggunaan pada Ecommerce Shopee Brand Image on Repurchase Intention: Satisfaction as a Mediator of Perceived Ease of Use on Shopee Ecommerce

Dimas Bayu Prasetyo, Heru Mulyanto

59 - 68
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DOI : https://doi.org/10.37366/master.v4i1.1219 Abstract views: 31 , PDF (Indonesia) downloads: 41
Minat Transaksional: Tinjauan Kualitas Aplikasi dan Citra e-Commerce Lazada Brand Image on Repurchase Intention: Satisfaction as a Mediator of Perceived Ease of Use on Shopee Ecommerce

Dara Juwita, Billy Josef Anis

69 - 78
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DOI : https://doi.org/10.37366/master.v4i1.1662 Abstract views: 26 , PDF (Indonesia) downloads: 18
Pengaruh Lingkungan Kerja, Komunikasi Internal Dan Motivasi Intrinsik Terhadap Kinerja Karyawan PT. BPR Partha Kencana Tohpati Denpasar The Influence of the Work Environment, Internal Communication and Intrinsic Motivation on Employee Performance at PT. BPR Partha Kencana Tohpati Denpasar

Anak Agung Putri Hartini Apsari, Ni Nyoman Suryani, Ni Wayan Eka Mitariani

79 - 90
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DOI : https://doi.org/10.37366/master.v4i1.1065 Abstract views: 25 , PDF (Indonesia) downloads: 32
Analisis Strategi Digital Marketing terhadap Pertumbuhan Wisata Halal di Kota Bengkulu

Pefriyadi Pefriyadi, Ade Tiara Yulinda, Yenti Sumarni, Reni Indriani

91 - 100
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DOI : https://doi.org/10.37366/master.v4i1.1285 Abstract views: 27 , PDF (Indonesia) downloads: 45
Pengaruh Produk, Harga, Dan Promosi Terhadap Keputusan Pembelian Konsumen Pada Produk Properti The Influence of Products, Prices, and Promotions on Consumer Purchasing Decisions for Property Products

Sherlyna Maya Salsabila Bella, Edy Wahyudi, Wheny Khristianto

101 - 114
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DOI : https://doi.org/10.37366/master.v4i1.1090 Abstract views: 30 , PDF (Indonesia) downloads: 31